The macro level of business should be taken into account to make the right impact. The though process should be converted into results to make sure that business stay ahead of expectations. According to Steve Heyer a business medium when used in the right proportion will give appropriate results at the appropriate time. There are new opportunities to be grabbed as technology has made giant strides. This has made sure that changes are taking place as per the wishes of consumers to make sure that there is a variety factor as far as options are concerned. According to Steve Heyer, businesses have to think differently so that they come out with ideas and concepts in order to stay alive in this competitive environment. Businesses have to think differently compared to their peers to make sure that they stand out from the rest of the pack. Businesses have to connect with consumers in a large scale manner to make sure that are in tune with their strategies. This is what is expected of businesses to make sure that they are ahead of others in terms of business volumes. As per the views of Steve Heyer, consumers change their behavior with the changing trend and business have to be in touch with these changes to make sure that they are in tune with the happenings that is taking place right in front of them. It’s incumbent on businesses to make sure that they connect with consumers during each stage to make sure that they reach to the consumers at any point of time. This is what is expected of businesses to make sure that they are in line with the changes that take place as far as the market is concerned. Consumers should not be a source of revenue rather a partner to strategies employed